The current publication—Werner Seligmann: The Poetics of Architecture and Space—is an example of POD (print on demand) publishing, but taken to the highest level possible, and demonstrating that desktop publishing can in fact be a viable alternative for those who simply don't have the resources or time or stamina to deal with a name publisher.
The book was printed by OnPress which is a subsidiary of BookBaby—both are located near Philadelphia, which provides the added benefit of books being printed in the United States. Many name publishers have their printing done in China or other parts of Asia.
As for the expertise it takes to manage a book through the complicated publication process, I consider myself more of a problem solver than an architect; although my architectural training prepared me for all kinds of activities related to graphic design and publishing:
• To design and produce the page layouts
• To enhance photos and resurrect old images
• To produce technical drawings and illustrations
• To write text and to do text editing
Since I am skilled in book publishing, I would make a good partner to that brilliant, but befuddled academic who needs a well-organized associate—you know who you are! Heh, heh, heh...
I am often called eagle eye for my impeccable [and sometimes irritating] text editing and proofreading skills acquired from 25 years in the public sector.
I speak Italian and have translated over 500 pages of Italian websites into American English.
I fully managed the top three books; I was the team member focused on graphic materials for the upcoming Colin Rowe book; and I managed the articles by Judy DiMaio, Barbara Littenberg, and Steven Peterson.

'Mythical Publishing' is pure myth (for real!)
(Come on! You knew that.)


2020, August
2025, July
2025, August
2025, March
Capital defense?
Ever since I acquired my copy of the Four Books of Architecture by Andrea Palladio, back in 1975, I have been fascinated by this column capital with its grinning Pegasuses (Pegasi to Latin scholars) from the Temple of Mars, the Avenger, in Rome.
I have used it for various publications ever since and even my own stationery.
How can one resist?
I figure, even self-publish books warrant a monogram or a classically-inspired icon.
Need more advice on the Pros and Cons of alternative publishing methods just send me an email.